Lifestyle & Retail

How WOW Concept turns every in-store receipt into a loyalty acquisition channel

Most in-store customers walk out anonymous. WOW Concept changed that. A QR code on every receipt invites shoppers to join El Círculo WOW and claim the points from the purchase they made. Combined with tiered rewards and POS identification, every transaction becomes a retention opportunity.

Tiered Loyalty program

POS In-store identification

QR on receipt Post-purchase capture

The Challenge

WOW Concept had a gap between their physical stores and their loyalty program. Existing members could be identified at the POS, but first-time in-store shoppers left without any connection to the brand. No email, no account, no reason to come back.

They needed a way to reach those anonymous customers after they had already bought. Not an intrusive ask at the register, but a compelling nudge that showed them exactly what they were leaving on the table.

The Solution

Every receipt now carries a QR code and a clear message: "El Círculo WOW en la mesa. No dejes puntos de esta compra." Customers scan, join the loyalty program, and instantly claim the points from their purchase. No app download, no friction.

Behind the scenes, JeriCommerce powers the full loyalty infrastructure: tiered rewards that increase with spend, Shopify POS integration for instant member identification in-store, and Klaviyo automations that keep new members engaged after their first visit.

Natively embedded in the online store

Tiered rewards that drive repeat visits

QR on every receipt to capture new members

Instant member ID at the point of sale

Loyalty emails automated through Klaviyo